Consulting Services for Medical and Scientific Technologies

Market Segmentation and Targeting

MDxI can help you integrate advanced Market Segmentation tools into your CRM based on our extensive knowledge of the IVD Universe, our other syndicated data services, and our proprietary research and consulting experience.

Once your CRM records have been linked to MDxI’s IVD Insights LabFile data, we can populate your CRM with valuable data from our other databases to help target customers with detailed context. For example, we can add information on the testing menus and instrument portfolios of each institution, including an indicator of when certain instruments are likely to be replaced. With this knowledge, you can more effectively target marketing efforts to engage those labs performing relevant assays, as well as those likely to be entering a new capital acquisition process. 

IVD Insights™ Reports

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IVD Insights™ LabFile

Get the most accurate market information specific to your needs.